Article #10: Public Image and Storytelling in Your Club
Your club is probably doing amazing things—but do people know about it?
At RLI, we talk about why **public image** isn’t just marketing—it’s how you tell your story, attract new members, and build trust in the community.
Great storytelling doesn’t require a professional team. Start with these basics:
📸 Share photos with faces, not just cheque hand-offs.
📢 Use quotes from members and those impacted by your service.
📅 Post regularly, not just when an event is happening.
🎯 Align your message with Rotary’s People of Action brand.
Rotary is full of good stories. Let’s make sure people hear them.
Want more ideas like this? RLI offers 3 levels of interactive leadership development across Atlantic Canada.
At RLI, we talk about why **public image** isn’t just marketing—it’s how you tell your story, attract new members, and build trust in the community.
Great storytelling doesn’t require a professional team. Start with these basics:
📸 Share photos with faces, not just cheque hand-offs.
📢 Use quotes from members and those impacted by your service.
📅 Post regularly, not just when an event is happening.
🎯 Align your message with Rotary’s People of Action brand.
Rotary is full of good stories. Let’s make sure people hear them.
Want more ideas like this? RLI offers 3 levels of interactive leadership development across Atlantic Canada.
Email us at rli.atlantic.atlantique@gmail.com to learn more.